We leverage complex big data with new digital technology to deliver personalised passenger communications at scale for a seamless multi-modal door-to-door journey experience

About

Developed as an intelligent journey planner in 2012 for the London 2012 Olympic Games, the Zipabout platform leverages big data and advanced digital technology from the advertising and e-commerce industries to create a live, dynamic and predictive model of the entire UK transport network. The platform is the only globally capable of personalisation at scale, able to predict disruption and handle millions of door-to-door journeys across any mode in real-time. It powers Zipabout Connect, the first two-way communications channel for the transport industry which can deliver fully personalised information to passengers in real-time. All communications fall in line with an industry-first ethical and GDPR-compliant framework, developed alongside and supported by the Department for Transport. Using Connect, passengers across any transport mode can opt in to receive relevant messages about their journey and re-routing alternatives directly from the operator via Messenger - a global first for the transport industry. Throughout their journey, the conversation between passenger and operator remains open to allow for follow-up research, other journey-relevant communications or the delivery of unique tailored loyalty and incentive schemes for increased revenue generation and greater customer retention. By way of an innovative suite of APIs, SDK and data visualisation tools, the platform can be integrated into any existing operator systems or deployed independently, allowing easy access to sophisticated technology for transport operators and infrastructure owners with minimal capital investment. For passengers, Zipabout Connect provides personalised information at every step of their journey so they can enjoy a seamless, effortless door-to-door experience. For operators and infrastructure owners - from rail, ferry and freight companies through to airports and governments - the Zipabout platform provides more accurate data and predictive analytics tools, minimising costs and disruption whilst enhancing customer service. The Zipabout platform also provides accurate behavioural data for brands and operators to engage with consumers in a meaningful, personalised way - ethically, transparently, and 100% aligned to their journey - increasing engagement & conversions. This includes personalised incentive, reward and loyalty schemes. The Zipabout platform is the only predictive, operationally-aware communications platform with a highly engaged, GDPR-compliant audience. No other geo-advertising network knows where people WILL be and what is affecting their journey, and is able to communicate with them directly in real-time.

Key Benefits

- Optimisation of transport networks and systems (including freight and passenger services) - Minimising of transport network disruption - The only platform globally to enable personalised two-way customer communications - Aggregated data on a bigger scale than any one transport operator can access, with a comprehensive suite of advanced data visualisation tools - Supports multi-modal transport, including autonomous vehicle projects - Reconnects transport operators directly with passengers, with increased customer engagement and retention - Increased revenue generation - Minimal capital investment required

Applications

Transport systems Personalisation Mobility-as-a-Service Audience revenue generation Customer experience Customer communications

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