Peroxide-free Hair Dye
Permanent hair colour, peroxide-free
This technology is speedy, colour fast and inexpensive. Grey hairs can be coloured in as little as a few minutes.
Background Currently, permanent hair dyes require the addition of hydrogen peroxide (H202) at the time of application to activate and develop the colour. There have been a number of cases in the news where consumers have been exposed to either the hydrogen peroxide itself or to a reaction intermediate that causes an allergic reaction or chemical burn. Technology We're researching a new method for developing hair dyes without the need for hydrogen peroxide or any manipulation by the consumer beyond opening the bottle of hair dye. This technology is speedy, colour fast and inexpensive. Grey hairs can be coloured in as little as a few minutes. Our tests show that the colour remains intact for over 24 hours continuous washing in 50°C soapy water. Key benefits this technology bypasses the need for hydrogen peroxide, a major component of present-day hair dyes and a chemical that has received notoriety due to chemical burns the hair dye is very robust once in place the technology is easily manipulated to alter colour components are inexpensive Markets & applications the hair dye market was approximately $400M in 2012 the technology has the potential to be used as water-resistant ink, eg in newsprint Licensing & development This technology is patent protected.