Interactive object oriented virtual reality retail environments for researching consumer behaviour since 1999
Our virtual reality shopping environments can be used to test different merchandising layouts, marketing initiatives and point of sale material, new product ideas or packaging designs. They can also be used to improve partner training in a variety of ways. Sodalite have been in the business of virtual reality visualisation for retail for over twenty years but have kept up with digital natives by partnering with the University of Bedfordshire computer department.
Our most successful route to improvement is by providing visual stimuli for focus groups in qualitative research but we have successfully proven improved customer experience using our VR tools, with rearranged layouts improving dwell times. The step change towards less waste requires consumer and partner engagement, we can do this in several ways, including game style environments with eye tracking. This is our business niche.