Field of Expertise
Beverage brand creation / management
Expertise
My career started in traditional bluechip businesses and I helped establish Red Bull and Tiger Beer in London. I also designed a sales and marketing strategy, to revive Stella Artois in night clubs. But when my corporate career hit a glass ceiling I stepped away and pursued an entrepreneurial pathway. Using my sales and marketing experience as a platform, I created an award winning SME (delivering world class Business Intelligence and consumer loyalty technology to FMCG companies). After a decade of glorious ownership, I achieved a full equity sale and I went in search of international challenges. On an international basis I have now worked successfully within the C-suite on three continents - Europe, North America and the Middle East. Across the world, I have advised business leaders about their sales and marketing initiatives and consumer loyalty programs. I’ve also consistently identified new revenue opportunities. These three attributes are the core elements of my own success. I’ve been an employee, a business owner and a board advisor and I combine these unique qualities to generate clear and actionable plans, which produce rapid results and ROI for my clients. I’m also brutally honest. In other words, I’m not into BS, sugar-coating, or wasting anyone’s time, especially my own… time is the one thing we can’t get back! Specialties: Sales strategy Marketing (branding/advertising/consumer planning) Consumer loyalty programs New product creation CRM innovation (leading to revenue generation) Culture / vision development General strategic advice