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Retailers invest billions in loss prevention but still fall short managing high-risk areas like restrooms and fitting rooms. Automating access is the answer.

Let’s face it–when it comes to accessing restrooms and fitting rooms in stores–customers expect more from retailers.

Retailers know that shoppers need to access these areas, but also know that they are blind-spots and become targets for theft, crime and misuse. It’s a loss prevention issue that’s been around for decades. And even in our digital-first society, keys and punch codes are what retailers primarily use to fight shrink in restrooms and fitting rooms.

Although it’s necessary to keep these areas secure, keys and punch codes provide a hampered in-store experience for customers and staff.

Shoppers hate circling around the store to find an employee, feel inconvenience when grabbing and returning keys at the front, and are memorizing number codes just to try on pants or go to the bathroom. Staff often struggle with managing these locked areas and having to handle risky escalations when deciding who goes in and who doesn’t.

Customers just want easy access and convenience. Staff just want to focus on their job. And retailers are falling behind.

Retailers, it’s time to automate access

Millions of people use smartphones to interface with all aspects of life–so why can’t we use the same technology to seamlessly access restrooms and fitting rooms while shopping at the store?

Automated access technology is the answer, and retailers can use it to eliminate barriers with an entry tool that is truly as simple as a QR code. By scanning a smartphone to enter, shoppers get seamless access to restrooms and fitting rooms with virtual queueing–allowing them to shop while waiting their turn.

By scanning a smartphone, it creates a digital footprint that deters people from shoplifting, vandalizing, or doing other unwanted activities. Customers get frictionless access to the products and services they want, staff get to enjoy improved job satisfaction, and retailers get to protect brand reputation and drive profitability.

Shoppers love it. Staff love it. Retailers love it. It just makes sense.

Problem solved

Only Good2Go’s automated access solutions offer a single access tool for an infinite number of entry points. Our simple QR code process is highly scalable across industries. From simple restroom and dressing room solutions to a single point of access for every conceivable customer touch-point–transportation, entertainment, order fulfillment, EV interface, travel, transport, and more–it’s limitless.

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