Latest Blogs

Peeling away the layers of your innovation reality

So do we have a clear understanding of where we are in our current innovation capabilities?We have to establish a way to map our ‘terrain of innovation reality’ is not just how we are performing but what ...

Paul Hobcraft
13 Jan

Peeling away the layers of your innovation reality

So do we have a clear understanding of where we are in our current innovation capabilities?We have to establish a way to map our ‘terrain of innovation reality’ is not just how we are performing but what ...

Paul Hobcraft
13 Jan

Understanding the Innovation Landscape needed for Enabling Technologies in the World’s Energy Transition

During this September to November 2019 period, I deliberately chose to have a 100% focus on the energy transition that the world is committing to as an undertaking, of reversing the rising global climate temperatures through a shift from fossil fuels to ...

Paul Hobcraft
12 Dec

Conversational AI and The Future of Marketing: How Much Can We Predict

Conversational marketing is a feedback-based promotional strategy that seeks to improve customer engagement, cultivate customer loyalty, increase customer count, and ultimately generate more revenue. The idea behind conversational marketing is that listening to what your customers are actually saying is ...

Micheal Deane
03 Dec

Focusing on Innovation for our Energy Transition we are all undertaking

When you are undertaking such a transformation in any system like energy, innovation becomes vital to inject new forces of dynamism and creative thinking to tackling such a change.The energy transition that the world is undertaking is one of ...

Paul Hobcraft
25 Nov

Your Organisation's Killer-Capability Is Not What You Think It Is

First. A Reality CheckIt's easy to forget that the innovation, strategy and change programmes we all turn to for helping secure our organisation's future interests, work toward imagined futures, and never real futures.To achieve the aims and ...

Chris Denison
19 Nov

Recognizing it is all about Value Creation

I am reading a lot about the concept of value creation recently, it answers everything but tells us so often nothing about how it is made up or it is truly present. It seems to have that same ‘heady ...

Paul Hobcraft
11 Nov

From startup to scale-up: key challenges

It’s hard to build a successful startup. It is even harder to turn it into a successful scale-up.The transition from startup to scale-up poses a new set of challenges, and requires a new set of skills.&...

Robert Mollen
06 Nov

The Digitalization of Energy

We are on the cusp of a new digital era in energy. Digital technology has been involved in the energy system for decades.What is new, is the pace of digitalization occurring through technological innovation, providing solutions that enable ...

Paul Hobcraft
28 Oct

Accelerating Innovation in the Energy Transition Journey

What fascinates me presently is the energy transition currently being undertaken, due to the enormous amount of innovation options being considered and applied. New technologies are changing the very nature of how energy is going to be produced and delivered ...

Paul Hobcraft
14 Oct

Which subject would be best for your organisation to assess?

When engaging with new clients we (Pure Measures) often get asked for advice about choosing the most appropriate assessment subject. You may already know where differences in your employee’s understanding and judgement are significantly impacting business performance but, ...

Neil Bachelor
07 Oct

Which subject would be best for your organisation to assess?

When engaging with new clients we (Pure Measures) often get asked for advice about choosing the most appropriate assessment subject. You may already know where differences in your employee’s understanding and judgement are significantly impacting business performance but, ...

Neil Bachelor
07 Oct