BP engaged Leading Edge Only to provide insight into the energy transition, encompassing both innovative technologies and expertise. BP wanted to tackle the dual challenge of meeting the growing energy demand of the world with fewer emissions. They were interested in views from individuals on which game-changing technology trends they should focus on to support them in the energy transition.
An 8-week campaign was conducted, in which LEO utilised their connections within the innovation market to ask industry leaders, academics, SMEs and consultants to submit their perspectives and game changing technologies on energy transition, to the BP Network. As a result, a total of 230 applications were received and reviewed and as a result, BP created conversations within an Experts Network to identify potential individuals that would influence their overall thinking and strategy.
“LEO successfully introduced us to a large pool of innovative thinkers who began to influence BP’s strategic thinking when it came to energy transition”
Anri Cohen, Technology Futures Lead Analyst - Downstream, BP Technology Futures