Register for free to
view the full innovation profile.
Converting Data Streams into Revenue Streams - via Social Intelligence, Behavioural Science, Lifestyle Analytics, Customer Profiling, Streaming and Segmentation, Digital Marketing.
About
Consumer DNA is currently being rolled out across multiple B2C Consumer Retail sectors - Music and Entertainment, Telco, Media and Communications, Luxury Goods, Fast and Designer Fashion, Sports Equipment, Apparel and Footwear, Financial Services and Wealth Management.
Key Benefits
* Lifestyle Understanding and Consumer DNA * Enhanced, Personal Consumer Relationships * Emotional Connection via Digital Campaigns * Accelerated Sales Revenue (+20% in Year One) * Improved Business Performance and Outcomes
Applications
Consumer DNA exploits the SMAC Digital Technology Stack - Social, Mobile, Analytics, Cloud. Digital Marketing, Social Intelligence, Behavioural Science, Algorithmic Computing - Big Data, Fast Data, Data Science, Machine Learning, Artificial Intelligence, GIS, Geospatial Analytics.