Converge

About

Retail and the experiences customers are demanding are changing in every space. With consumables such as teas, consumers and retailers alike struggle with a complex story that needs to be told, yet no shelf space in which to tell it; the space is crying for a digital interaction where video and rich information can be shared to express the emotional and many times botanical reasons for purchase. Additionally, many consumers want a blend created just for them, for their health and wellness needs. A 1” price tag (or even a small shelf tag) just makes it very challenging to convey all of the reasons a consumer would want to purchase the item. These days, most shoppers are more and more engaged by a digital experience, chances are they just had one on their couch or in the hand, and now then want to add this type of engagement to their in-store, in-aisle retail shopping experience. They also want a physical interaction (a smell perhaps) with the product at that same time in the shopping process. The other great challenge for a retail store is that they have such a limited footprint and many more items that they offer on line (perhaps a whole line of customized teas??) – a digital experience that can expand the assortment possibilities and promote on-line only items right there in the aisle, is also of great benefit to increase sales/square foot. CONVERGE, the innovative kinetic digital display experience by OnQ solves all of these challenges and more. Additionally, OnQ is working with several CBD manufacturers currently. There is a movement to create a whole line of “nano” products that will enhance teas and coffees. “Sleepy Time” tea is just about to get better. THAT story is even more complicated than most as you need to explain the contents and effects carefully so customers are well informed… Converge could help Twinings re-invent the tea experience in five main ways: ENHANCED STORY TELLLING: Explain the benefits of all teas in conjunction with a physical product experience INTRODUCE CUSTOMIZATION TO TEAS: Allow a customer to complete a new customized blend just for them and purchase in-store, on line with one click on their phone, or take the information with them to purchase later with one click in a mobile experience EXPANDED ASSORTMENT: Facilitate on-line purchases and perhaps a “tea of the month” subscription INCREASED ATTACHMENT SALES: Remind customers of accessories that they should purchase to go with their teas We’d love to come show you in person how we feel OnQ could help you change the industry and the experience.