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Deep-Insight's Customer Relationship Quality (CRQ) methodology and framework were designed in 2000 by a team of 'magicians' with large complex B2B organisations in mind.
About
Deep-Insight's Customer Relationship Quality (CRQ) methodology and platform are designed to help large B2B organisations generate more revenues by decreasing customer churn and supporting cross-selling.
Key Benefits
Customer Relationship Quality (CRQ) will provide sales and marketing directors with essential client insights to:
- reduce customer churn by retaining clients who are 'Wobblers' and 'Opponents'
- identify 'Ambassadors' who will act as reference clients for further sales
- identify cross-selling opportunities in the client base
- support account planning for key/ global accounts
Applications
Large B2B companies where the Pareto Rule applies (80% or revenues come from 20% of clients) and where sales and marketing directors are looking for genuine customer insights that will improve revenues.