E-movie™ is a narrative database biosensor interactive movie concept, which gained global recognition as a finalist in the Global Cisco I-Prize Innovation Competition (2010). E-movie re-structures the story to match viewer cognitive-emotion-physiological responses in real time while they watch the movie. This means that viewer’s involuntary responses to story elements control the narrative direction of the story and enable the viewer unconsciously to be storyteller, director and editor.

About

E-movie™ is a narrative database biosensor interactive movie concept, which gained global recognition as a finalist in the Global Cisco I-Prize Innovation Competition (2010). E-movie re-structures the story to match viewer cognitive-emotion-physiological responses in real time while they watch the movie. This means that viewer’s involuntary responses to story elements control the narrative direction of the story and enable the viewer unconsciously to be storyteller, director and editor. Thereby, generating a unique personalised story experience every time the viewer watches the same movie. This is because previous viewing experience will modify their cognitive and emotional states when they watch the movie repeatedly, each time changing the narrative trajectory to optimise engagement. Although, in 2010 AI/machine learning techniques, biosensor technology had not been sufficiently developed for E-movie to become a reality, today AI machine learning capabilities and biosensor technology innovations, make biofeedback interactive storytelling for movies and media possible. With interactive film being a non-linear storytelling experience the viewer would experience subtle changes in the story/plot that are triggered by their unconscious responses (neurological/emotions). This would give the movie a longer shelf life as viewers could experience the same film differently each time they watch it depending on their responses to the story. Moreover, the story process would optimise engagement on repeat viewing. The development of E-movie™ will lead to many patents and IP

Key Benefits

1. Aligns the viewers emotions with the story structure creating an authentic personalised viewing experience 2. Immersive viewing experience where the viewers movie experience is directed by the viewers emotion responses 3. Viewer unconsciously becomes storyteller, director and editor 4. The viewer can watch the movie repeatedly with subtle narrative changes making it a novel cinematic experience every time. 5. Optimises viewer engagement even on repeat viewing

Applications

Personalised media experiences: Movies, VR, gaming, Transmedia, branding

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