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We help brands and retailers crowdtest strategic decisions—like NPDs or merchandising tactics—before real-world implementation, using VR- and AI-powered shopping simulations.
About
Digital Bites is a virtual reality (VR) and AI-powered research platform that helps brands and retailers simulate real-world shopping environments to test and optimize product, packaging, pricing, and merchandising strategies. Instead of relying on what consumers say in surveys, we capture what they actually do, through immersive shopping simulations that track eye movement, product interactions, and emotional response. This delivers fast, scalable, and highly predictive insights without the time, cost, or risk of physical pilots or mockups. Several retailers and FMCG leaders have worked with our software with extraordinary results.
Key Benefits
With Digital Bites, decision-makers get faster, deeper, and more accurate consumer insights at a fraction of the cost and time of traditional research. Our VR-based experiments eliminate the need for in-store tests, mockups, or long lead times. We are delivering high-fidelity behavioral data combined with survey responses in just days, not months. Brands can confidently validate new product ideas, packaging, and merchandising tactics before launch, reducing risk and increasing the chances of market success. As a results, decision makers can make smarter decisions, minimize their go-to-market time, and achieve a better ROI on innovation and marketing spend.
Applications
Digital Bites is built for fast-moving consumer goods (FMCG) companies, retailers, and market research agencies looking to modernize how they test products and shopper strategies. We work with innovation, insights, marketing, and category teams who need agile, scalable, and evidence-based tools to understand consumer behavior, especially among younger, tech-savvy audiences. Our platform is ideal for testing everything from packaging and product concepts to assortment layouts and in-store experiences, both in controlled lab settings and, soon, remotely through crowdtesting VR users around the world.