Register for free to
view the full innovation profile.
Local knowledge is hard for google to replicate, we uncover and bring to life the local fun, exercise, clubs, facts, and more in an experience that delves beyond google
About
The application provides users with immediately useful information based on their location and activity. It is a digital transformation tool which integrates into the smart city around you and serves up rich contextual information using an augmented reality overlay on the physical world and incorporates ecommerce/payments if required.
Key Benefits
How the customer/user benefits. In a single application the customer is given rich contextual information that is highly relevant based on their activity and location. The digital surface that the content is served on uses Augmented Reality to overlay this content and contextual information onto the real world. The content can include commerce so that without leaving the app experience a user can, in the context of the AR for transport challenge, upgrade their seat or add another leg to their journey or add any other service that is available. The customer typically completes a transaction in 3 clicks. This frictionless interaction in which all their immediate needs are satisfied e.g. information, guidance on best solution, purchase of the solution all of which results in incredibly positive customer experiences. How the provider benefits. By using low friction digital solutions that engage users completely you can significantly accelerate the customer journey to purchase and beyond purchase to satisfaction. This is good news for revenue. Moving to a highly contextual digital experience significantly reduces the need for many physical customer service points be that ticketing, directions, contact centres etc. With this new operational freedom, you can choose how to best deploy your human and physical resources to advance service delivery and remain competitive. Digital transformation of this nature is an opportunity to reshape the business and operating model into something fit for the next 50 years.
Applications
The current customer base is local government aligned with smart city initiatives and local regeneration projects. The app is used for discovery of local services (beyond what google, or other digital tools can offer), navigation of local points of interest, gamification to stimulate choosing alternatives to cars for transport and promoting exercise opportunities.