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Eagle Eye AIR aggregates and connects all aspects of the customer journey in real time across all channels
About
One-to-one marketing to your customers has always been the holy grail. In the pure play digital world, this is achievable, meaning that customers now expect the same regardless of the channel or retailer they’re interacting with. At Eagle Eye, we believe that, through technology, there is now a better, simpler and cheaper way to achieve genuine omnichannel personalisation. We achieve this through direct integration to retailers POS systems allowing real time visibility and data capture of transactions. Our digital platform, AIR, provides you with the capability to connect your entire ecosystem, the core requirement to delivering customer Acquisition, Interaction and Retention in a one to one way. The key connections we facilitate are: POS Connect module and associated cloud based basket adjudication service: supports real-time integration in a variety of modes with leading POS systems to drive a broad range of loyalty and promotions driven use cases. We have connections and real-world experience of integrating to a wide range of POS systems across retail, hospitality and grocery from providers including: Oracle, Toshiba, Zonal, Aptos, Tevalis, Eurostop, Sweda, Comtrex, Access and Flyt. Redemption Portal: Redemption portals are used to verify and redeem codes in real-time in situations where Eagle Eye are not or cannot be connected to the POS directly, reporting is still available. Connected Customers: connect all of your customer IDs, providing a consolidated view of each customer. Connected Data Flows: real-time tracking of every customer interaction, passed to downstream analytics systems. Connected Execution: deliver the best data-derived and personalised action to each customer – be it a promotion, loyalty points, cashback, partner offers, access to a subscription service – whatever your strategy and analytics dictate. By connecting all aspects of the customer journey in real time, we can ensure that your existing marketing operations are streamlined, and that systems are no longer holding you back from acting on modern data analytics to deliver one-to-one marketing. Eagle Eye AIR is currently trusted by some of the world’s leading omnichannel retailers to execute their best-in-class customer strategies across promotions, gifting and loyalty.
Key Benefits
Unlimited ability to personalise offers and experiences to customers. Flexible and future proofed customer engagement tactics - deploy any strategy using AIR. Move from a disjointed to an omnichannel single customer view using our AIR Wallet. Move from manual, batch and multi-touch offer management to real time, automated promotions execution.
Applications
Eagle Eye AIR is a global SaaS based digital marketing platform providing three primary applications that can be deployed individually or in tandem to enable you to connect seamlessly to your customers through any channel or touchpoint: Promote Support for unique trackable promotion codes that be issued through any connected channel as part of a highly targeted marketing campaign including social media (Facebook, Instagram, LinkedIn, YouTube and others), websites and mobile Apps, kiosks, SMS and email, digital receipts through instore Point of Sale and eCommerce platforms. Eagle Eye AIR enables full tracking through to redemption, both instore and online, customer insight and access to a network of connected audience partners and brands to drive footfall, basket spend and customer acquisition. Gift Fully featured, omnichannel, stored value processing platform supporting B2C and B2B digital and physical gift cards, goodwill and experience vouchers and prepaid vouchers linked to underlying loyalty program. Sell gift vouchers online through a configurable, content managed sales portal that can be embedded within existing mobile and digital channels or integrate within your existing eCommerce checkout. Gift vouchers of all types redeemable through connected instore and online points of sale. Reward Loyalty engine capable of driving points and rewards based programs securely, at scale and running some of the largest omnichannel loyalty programs in the world. Reward enables you to deliver highly personalised and targeted schemes and gain real-time insight into customer behaviour across all channels and touchpoints while integrating seamlessly with other components of your marketecture stack.