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Ecrebo OnPoint is a light touch software solution that enables 'mass personalisation' for retailers at unrivalled scale, in real time.
About
Ecrebo OnPoint is a unique software platform that requires no changes to existing POS software or hardware. This technology allows Ecrebo to access retailers transaction data and control key devices (receipt printer, line display and customer facing display) in a POS-agnostic way: it works in all retail environments regardless of retailers POS software or hardware combination. Uniquely we are able to communicate with shoppers in real-time, with relevant messages, offers and communications based on their shopping history. In this way, we help retailers to grow share of wallet, and engage strategically with key customers all the way across the path to purchase. Our ability to 'control' peripheral devices attached to the physical POS (and the virtual POS) means that we can help retailers engage with shoppers in the most relevant and meaningful ways to drive customer relationships. Ecrebo OnPoint operates at scale today: it has processed over 3.2 billion transactions to date, delivered over 500 million marketing communication to customers and delivered over 40 million digital receipts. The OnPoint platform delivers an unbeatable ROI: for every $1 spent, it generates $5 in sales, well above the ROI from some of the more established channels like Direct Mail and Email.
Key Benefits
We help retailers grow sales, retain key customer segments, react to lapsing customers, test marketing concepts very quickly at very low cost, drive efficiency through brick and mortar stores, understand in very granular detail what is happening in their store and online in real time, and ultimately know more about their shoppers to help them drive engagement and drive sales. We unlock the true potential of the POS, liberating retailers from legacy system constraints. All customers pass through the checkout (physical or online) and therefore our software provides unrivalled potential at unrivalled scale as we are able to communicate with every customer for every transaction in meaningful ways.
Applications
The primary applications are for retailers who wish to engage shoppers in more relevant ways. However, the technology also applies for other sectors where customer interaction and engagement is key including retail banking, hospitality and leisure, and travel.