Hootsuite Amplify

About

The global Hootsuite solution for GSK would add value in two main ways. 1) Getting the message out there via employee advocacy - Having messages shared by employees generates more than 5 times the reach and 8 times the engagement of using corporate social channels. This is because people have greater confidence in peers / colleagues than they do in institutions and because the networks reward posts from individuals rather than organisations when is comes to algorithms determining what content shows up in the organic news feed. - Hootsuite Amplify makes it simple for your employees to share your organization’s content re: the value of vaccinations, stay connected to your mission, and increase your brand’s reach. Help your employees build their personal brand on social media and position themselves as thought leaders in their space—with an easy-to-use platform designed for all digital skill levels - In technical terms, employees would receive pre-curated content (typically generated by marketing or PR teams) through a mobile app or web application. They would be notified of new content, consume content, and share to their social networks all within a single easy-to-use app experience. On the back end, administrators would be able to segment content by team, region, vertical, or role to share highly relevant content. In terms of reporting they can see how the content is being consumed, firstly by their employees but also the general public on social. Use dynamic link tracking for direct attribution in your web analytics tool or CRM. There are also detailed adoption metrics that can be used to ascertain the program health and ROI. - We also have a variety of training (both self serve and custom-delivered) that will increase the likelihood of success of the vaccination awareness program.Our industry-recognized Foundations of Social Advocacy training and certification will teach your team: Why your social footprint matters, How to build a strong personal brand, The importance of sharing content and interacting with your audience, How to be an advocate for an organization 2) Engaging with patients to increase confidence in the brand responsiveness - Beyond employee advocacy, the broader marketing / PR teams can leverage Hootsuite to execute on your social strategy with an industry-leading social media management solution. Use Hootsuite for content curation, listening, advocacy, compliance, risk management, engagement, and more. - Specifically for the brief - GSK would be able to monitor any inbound social media comments / messages regarding vaccination in a coordinated and efficient way, with centralised message aggregation and detailed reporting insights to ensure your community feels listened to.