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Explore human drivers, desires and decision-making using Nebuli's psychographic models built on 28 identified barriers to change and 56 strategies to influence behaviours.
About
Nebuli's Human Lab helps you explore and construct highly targeted personalisation blueprints to transform user-centric products and services at inflection points, to change behaviours of entire verticals.
Human Lab assists you in constructing personalised blueprints that transform business models, strategies, and ideas. With a foundation built on 28 barriers to change and empowered by 56 strategies for influencing behaviour, Human Lab's nuanced approach facilitates the identification and comprehension of the underlying concerns of both customers and employees.
This empowers organisations to address those concerns effectively and enables individuals to foster and execute change more efficiently.
Decision-makers, teams, and communities across various industries lean on Human Lab's offerings to forge data-driven innovation strategies that accentuate their focus on critical matters, thus fostering better decision-making and quicker achievement of their desired results.
Key Benefits
Customer Experience
Assessing cognitive, environmental, and behavioural consumer responses during all stages of a customer journey.
Risk Analysis
Identifying factors that may threaten the success of a project, campaign or business goals.
Design Goals
Assessing human-centricity design strategies ensuring they resonate with the target audience.
Hyper Personalisation
Helping brands build highly targeted experiences through data, analytics, Augmented Intelligence, and automation.
Nudging
Adaptive designs of the decision environment to influence the behaviour and decision-making of groups or individuals.
Sales Strategy
Product or service positioning, differentiation and buyer qualification with in-depth behavioural insights.
Digital Ethics
Examining data, privacy and technological commitment toward ethical and trustworthy alignment with personal and cultural concerns.
Policy Audit
Aligning regulatory and internal policies with the fast-moving digital transformation and AI-driven world.
Segmentation
Identifying market demands and developing specific psychographic models to achieve competitive advantage and superior performance.
Innovation Strategy
Supporting C-suite and decision-makers in identifying strategic value and risks of adopting new technologies.
Concept Testing
Supporting teams with quantitative and qualitative evaluations of a product-market fit or new ideas.
Sentiment Analysis
Applying opinion mining, natural language processing (NLP) and understanding (NLU) to help brands identify the emotional tone and drivers of their customers.
Applications
The practical benefits of Human Lab include assisting decision-makers, teams, and communities in delivering innovation strategies based on data. This empowers them to pinpoint the most impactful areas of focus, make more effective decisions, and achieve better, faster results by addressing the underlying concerns of customers and employees in a way that enables more efficient adoption and implementation of change. The process involves the following:
- Getting to the root cause of the challenge, not just accepting the perceived problem.
- Defining the ultimate outcomes and clarifying what you are fundamentally trying to achieve.
- Understanding who is your priority target audience and how this shapes the challenge.
- Framing the challenge from a people-first perceptive, without being driven by technological solutions first.
Human Lab is part of Nebuli's Augmented Intelligence innovation ecosystem and is your foundation for modern and strategic AI and data models:
- Innovate with Nebuli: https://nebuli.com/innovate
- Nano - Specialist Knowledge-based Generative AI for Teams: https://nebuli.com/nano