Indoor positioning tech should be deployed to build a customer follow-up process familiar from e-commerce to the brick and mortar store as well
Use indoor positioning technologies to track, guide, help in the brick and mortar store in the way familiar from the e-commerce. E.g. measure impacts of in-store advertising campaings, customer support activities, etc to boost sales and overall customer experience. The very same technologies can also used for supporting store staff in the replenishment, shelving, collection and cashier management operations.
- possibility to really measure he impact of development activities related to the customer movements in the store => sales, experience,
- overall customer experience => sales
- staff support => efficiency, staff happiness