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Manna Trace allows consumers to trace back how their purchased Agri products were processed from harvest to table.
About
Transparency is king. Nowadays, consumers are interested in knowing where their Agri products came from and how they were processed and handled especially if they were imported from other countries. It is a tricky thing to see products that promise 'organic', 'sustainable', and 'ethically processed' labels when consumers' ability to verify them is limited. Due to consumers' growing concerns on issues such as food safety and standards, we have taken it up a notch via Manna Trace. Our transparency and traceability feature attached to our Agri products helps retailers and consumers alike. Consumers are able to do quick scans of their purchased products and trace back various processes they've been through - from the grower, growth condition, harvest, process, packaging, storage details, expiration, temperature, nutrients, certifications, and other important data for buyers. It will be easier for retailers on the other hand to monitor purchase data as well as request product recalls when there are damages among Agri products, but overall, the transparency innovation itself is able to avoid these damages before it reaches consumers because each step is recorded and easily traced back.
Key Benefits
Our clients will have an easier task verifying data from Agri products such as harvest and expiration info so they are able to plan out distribution and marketing strategies to avoid prolonged storage and inventories. Also, highlighting the transparency feature can be a good marketing ploy to attract consumers, especially product-conscious buyers. If there are concerns regarding compliance, it is also easier to verify if the products or the exporter is compliant with all necessary documentation and certifications.
Applications
Our innovation can be best used by retailers that focus on Agri produce or healthy foods that serve health-conscious consumers.