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Mimica is an award-winning startup with a mission to radically reduce unnecessary food waste created by overcautious expiry dates with our accessible & affordable expiry labels.
About
Our product is a patented tag or bottle cap that turns bumpy when food or drinks spoil, based on actual temperature conditions. It provides an accurate, real-time indication of the product’s freshness. The unique gel-chemistry inside is calibrated to different foods and their spoilage profiles, mimicking the condition of the food inside the package. Our technology has proven effective within our four initial food groups including juices, dairy, red meat and seafood. Our research shows that producers providing Mimica will boost sales & grow brand loyalty by improving consumer confidence in food durability, helping people waste less.
Key Benefits
- Reducing unnecessary waste in store and in the home - Increasing sales - Delivering sustainability commitments - Bringing something new to the category - Encouraging proper storage to improve shelf life and consumer experience
Applications
Our technology has proven effective within our four initial food groups including juices, dairy, red meat and seafood. We have also been awarded government funding for expanding the use of our technology for temperature-sensitive vaccinations.