We are Western Australia's only biometric market research company providing an innovative solution to market research supported by years of psychological and biometric research.
Our Techniques: - Using eye-tracking technology, we can track consumers’ visual attention moment-by-moment and assess their level of processing on any marketing stimulus. - By mapping over 48 different landmarks on a person's face we can objectively measure negative and positive emotional responses towards marketing stimuli. - Using cardiac and skin conductance response, we can measure consumer engagement, excitement, confusion, and pain points. - Using brainwave, we can measure consumers’ motivation to purchase, their memory processes, and even subconscious thought processes.
By combining both biometric and traditional market research, we derive reliable findings in a scientific manner and translate them into actionable marketing insights. Biometric consumer research: • TAPS INTO BOTH CONSCIOUS AND UNCONSCIOUS RESPONSES • PROVIDES MOST ACCURATE DATA BY MEASURING INVOLUNTARY BIOMETRIC RESPONSES • REQUIRES SMALL SAMPLES OF CUSTOMERS TO SAVE TIME AND RESOURCE • PROVIDE GRANULAR DATA BY USING SECOND-BY-SECOND AND ELEMENT-BY-ELEMENT ANALYSES • SCIENTIFICALLY RIGOUR AND VALID MEASUREMENTS
AD TESTING • Identify trigger points of emotions and attention • Gauge level of interest and engagement second-by-second • Determine attention point and subconscious responses • Engage the audience and trigger resonance WEBSITE USABILITY • Identify pain points in user tasks • Gauge level of navigation difficulty and usability page-by-page • Determine user experience scientifically • Optimise user experience on digital platforms PRODUCT & BRAND AUDIT • Identify the positive and negative emotional association • Gauge level of purchase motivation reliably • Conduct competitor analysis • Generate insights to increase acceptance and likability STORE ATMOSPHERICS DESIGN • Examine the subconscious effects of in-store sensory cues • Measure satisfaction moment-by-moment • A/B test store and service concepts • Generate insights to enhance the design of in-store atmospherics and services SENSORY & TASTE TESTING • Conduct a triangle test and blind tasting with biometric measures • Quantify unconscious responses to sensory cues and taste • Identify the impact of marketing on sensory perception