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SnapDragon's Swoop software identifies illicit and infringing products online so they can be instantly removed, keeping consumers safe and reputations intact.
About
Our proprietary software scans B2B and B2C marketplaces and websites to identify dangerous products as well as those which infringe our customers' intellectual property. Removing the links - products and sellers - from sale keeps consumers safe, reputations intact and revenues from being distracted into illicit trade. Whether identifying illegal products being sold online, or unsafe and intellectual property infringing toys, beauty products or car componentry, SnapDragon's Swoop software and experienced team of brand protection analysts deliver a sound ROI - consistently. SaaS and Managed Service options available. Winners of the Queen's Award for Enterprise Innovation 2020.
Key Benefits
Using Swoop enables brands and organisations to monitor, identify and remove infringing, dangerous and illegal products on the worlds busiest online platforms. In doing this, Swoop plays a central role in reducing opportunity to export, import, distribute and re-sell illicit and dangerous goods. Swoop mirrors the behaviour of consumers, finding the fake goods they are most likely to encounter and helping ensure they do not end up buying them. Swoop can be utilised in a SaaS capacity as well as in a fully managed service, supported by experienced and expert analysts. Online brand protection delivered through SaaS is democratising the solution, making it available to larger and more diverse group of brands and organisations. Through making online brand protection more affordable, Swoop helps SMEs build resilience and ensures a greater number of consumers are protected from substandard and potentially harmful goods.
Applications
Swoop can be used to monitor and detect any type of product publicly listed online. The software proactively sweeps the worlds busiest E-Commerce platforms and uses a combination of search term scraping and similar image detection to monitor social media, sponsored web content and independent sites alongside these E-Commerce platforms. When it comes to counterfeits, brand infringements and illicit goods, almost every product sector, in both B2B and B2C is hit by copycats and criminals. Currently Swoop is used to identify everything from fake PPE and ozone depleting refrigerants to counterfeit children's toys and untested rip off cosmetics. Brands and organisations need to be aware and take action. Not least to keep brand revenues and reputations safe - but also to ensure consumers and businesses don't end up purchasing dangerous, harmful or illegal goods.