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The Personalisation Hub Platform allows Brand’s to seamlessly connect their App/Website CX with their Retail/Branch Experiences, resulting in Higher Revenue, Reduced Handling-Time
About
Personalisation Hub™ allows Enterprise Clients to Seamlessly Connect their Website/App Interactions with their Retail Experiences, resulting in Higher Revenue, Higher NPS & Lower AHT. The platform offers several features: QR Connect: This feature allows brands to centrally manage retail data, localise campaigns, and seamlessly connect their digital touchpoints to retail. It ensures that customers are provided with accurate retail data across every touchpoint. The platform provides the tools to ensure that your retail data is always up-to-date. Localise & Personalise Retail Campaigns: This feature allows brands to maximise the effectiveness of their campaigns by ensuring that they are targeted to local audiences. It allows organisations to leverage their existing CMS & content processes to support localised and personalised experiences within their physical spaces, such as retail stores. Connecting Digital & Retail CX: The platform enables brands to seamlessly connect their digital touchpoints with their retail experiences using their existing tech stack, offering consistent and connected customer experiences across every touchpoint, including retail. QR Control: This feature provides a way for store visitors to instantly check into stores and control retail displays by scanning the QR code presented on the display. Once scanned, it identifies and personalises the store visitor's experience. The store visitor's mobile device becomes a remote control to browse and learn more about any offers running on displays. Additionally, it allows store visitors to instantly join the queue when they need help or when they want to purchase one of the personalised offers presented to them. The platform also has the capability to automatically resolve service enquiries before customers reach the front of the queue, shifting the conversation to a sales opportunity. It can surface relevant customer insights to store staff, providing them with the insights that allow them to further tailor every store visitor's experience. Retail Data & Devices: This feature allows for central connection, control, and monitoring of all retail data, displays, and devices. The platform provides the tools required to ensure accurate retail data, shared through internal enterprise-grade APIs. It provides real-time visibility of all displays/devices and shows exactly what campaigns are playing on which displays. The platform also provides clients with a device-agnostic solution to manage all their current and future device requirements. It centralises all retail data generated by devices and ensures that this data can be used to drive even more personalised experiences in retail.
Key Benefits
*Personalised Experiences within Physical Retail Stores (Increase NPS/Revenue)* > Make Personalisation a key point of differentiation *Targeted Offers (Increase Revenue)* > Ability to seamlessly deploy localised and personalised campaigns nationwide *Accurate Store Info (Increased NPS)* > Platform ensures ongoing validation of All Store Data (e.g. Opening Hours) *Rewards & Loyalty (Higher Retention)* > Surface loyalty & reward offers at appropriate times *Shift Customers from Calling to SelfCare (Reduced Costs)* > Educate customers about relevant self-care capability *Reduce Print Cost (Reduced Costs & Improve CSR)* > Shift from Print to Digital Campaigns in Retail
Applications
Deliver Connected & Personalised Retail Experiences in Physical Retail Stores Our Strategy is to ensure that our Clients can remain agnostic when selecting their Preferred Experience Platforms (CMS, Chatbots, Campaign Management), CDPs & Retail Infrastructure.