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Personalisation Hub radically simplifies real-time, AI-driven personalisation across all owned touchpoints, including in-store
About
Personalisation Hub radically simplifies how brands can support personalised campaigns across all owned touchpoints, including in-store.
Personalisation Hub is a self-hosted platform, designed from day one for AI, allowing brands to seamlessly introduce real-time personalisation, for a fraction of the cost of our competitors.
The platform simplifies campaign ideation, creation, targeting & activation across customer touchpoints.
Once activated, the platform monitors campaign performance & automatically optimises every campaign to maximise revenue across channels. Leveraging all learnings to continually train our client’s preferred AI model(s), that get better & better over time.
Uniquely, the platform extends support for personalisation into bricks & mortar retail, dynamically targeting campaigns on digital signage as customers arrive in-store.
This integrated approach ensures a seamless, personalised customer journey that drives engagement & boosts revenue, providing robust data & analytics that allows client’s to close the loop for conversions that happen offline/in-store.
Key Benefits
The Personalisation Hub is a self-hosted Enterprise platform, purpose-built for real-time personalisation across all your owned customer touch-points. We empower brands to revolutionise customer engagement & boost revenue.
Our AI-driven platform:
- intelligently manages campaigns from ideation to activation
- automatically creates & continually optimises creative variations for maximum impact
- measures & refines campaign prioritisation, targeting & scheduling based on real-world performance
Uniquely, the platform supports a seamless hand-over as customers arrive in-store, ensuring your customers journey remains connected (& traceable).
This integrated approach to personalisation ensures seamless, data-driven experiences, bridging the divide between physical & digital.
Applications
Retailers looking to support personalisation on their website, mobile-app & in-store
Only personalisation platform to support omni-channel personalisation out of the box (see examples below):
> Visitor Identification (Check-In)
Personalisation Hub supports a variety of built-in features that allows brands to seamlessly identify customers on arrival in-store.
> Obtain Consent & Aggregate Customer Data
Ensure you’ve obtained consent to use a customer’s data to connect & personalise their retail experiences.
> Support 1:1 Personalisation (in real-time)
Seamlessly target campaigns on digital signage using your own 1st party data/audiences