A sweet and citrusy organic fruit powder. Proven gut health credentials, rich in vitamin C and rich in fibre. Improves the nutritional profile and flavour of food and drinks.

About

Innovative manufacturers are turning to baobab as a new ingredient for their NPD: not only for its delicious, sherbet-like flavour and nutritional benefits, but for the range of functional benefits it can provide in recipe formulations. Here are just some of the many ways in which baobab powder can be used: 1. Gluten and grain-free products. Thanks to its high levels of soluble fibre, baobab contributes to the binding, bulking and thickening of products, which is particularly desirable in recipe formulations like gluten and grain-free crackers, biscuits and cereal bars. 2. Vegan recipes. Due to its binding properties baobab can be substituted for eggs and works well in foods such as cookies, cakes, muffins, biscuits and patties. 3. Thickener / preservation agent. Baobab’s high levels of pectin and citric acid enable baobab to be used as a binding, thickening, gelling and preserving agent in products like jams, sauces, chutneys, marinades and condiments 4. Raising agent. Baobab contains organic acids (citric, tartaric, malic and succinic) which can help activate baking soda and enhance its effectiveness as a raising agent. This also adds lightness and sponginess to baked goods such as cakes, muffins and breads. 5. Coating. As baobab comes in powder form and is rich in fibre, it can be used to absorb moisture and prevent stickiness as a substitute to flour in products like dried and / or candied fruit. 6. Nutritional boost & delicious flavour. Baobab’s range of health benefits and sweet and critusy flavour makes it the perfect addition to cereals, ice creams, smoothies / juices, desserts, yoghurts, chocolates and many other food products. 7. Gut health. The Hadza tribe of East Africa are renowned as having the most diverse gut microbiome of any population group on the planet...and their staple diet is based on baobab fruit. Clinical trials are currently underway to evidence the role baobab can play in active gut heath. About Aduna Aduna is a pioneer of Africa’s underutilised ingredients. We catalyse the creation of demand, whilst working with local partners to create inclusive, robust and equitable value chains. The outcome is innovative ingredients which deliver new and sustainable markets and improved livelihoods. By focusing on species with intrinsic regenerative properties, the protection of biodiversity and restoration of the environment is also fully integrated into the proposition. Together with our local partners ORGIIS, a grass roots conservation NGO, and strategic partners such as the UNCCD, we have created new and sustainable income streams for over 4,000 women in 100+ communities. We have also planted over 20,000 trees, helping replenish the environment and providing for future generations. Alongside baobab, Aduna is also a specialist in moringa, fonio and hibiscus powder.

Key Benefits

Core On-Pack EU Claim Product Benefits 1. Vitamin C. Just 10g of Aduna Baobab Powder provides 33% of your daily vitamin C requirement (NRV). Helps strengthen the immune system, reduces tiredness and fatigue, supports the production of collagen formation and improves the absorption of iron. 2. Dietary fibre. Aduna Baobab Powder is almost 50% fibre, two thirds of which is soluble. This provides a wide range of health benefits: improves blood sugar (studies have shown baobab powder helps to slow down the release of sugars into the blood stream, thanks to its high polyphenol and soluble fibre content. This could be beneficial to those with type 2 diabetes). The soluble fibres in baobab are prebiotic, helping the growth of beneficial probiotic bacteria and supporting gut health. Research has also shown that baobab can increase satiety, with potential benefits for weight management. Not an EU supported claim but it is useful to note that The Journal of Nutrition highlights baobab as having the highest antioxidant content of any whole fruit. Aduna Baobab Powder has an ORAC value of 24,523μ mol TE/100g. Brand Benefits 1. Aduna Baobab Powder is FairWild Certified; the gold standard for ecological, social and economicaly sustainable wild-harvested foods. Our customers are eligible to use and promote their product as FairWild Certified by becoming a FairWild Licencee. 2. Aduna is an accredited partner of the Great Green Wall, the world's largest ecological initiative to create a green wall of trees across the entire width of Africa. Via collaborations with the United Nations and World Economic Forum there are numerous opportunties for brand involvement in this ground breaking project. 3. Through our sustainable development practices, we and our customers support 14 out of 17 of the UN Sustainable Development Goals. Sourcing ingredients from Aduna can help you meet and expand on your own sustainability commitments outlined in Plan A. 4. Our ingredients and sourcing model provides you with an opportunity to tell your customers a unique story about the care you take to source your ingredients, the positive impact that stretches across international communities and the restorative benefits for land regeneration. All Aduna ingredient are conveniently warehoused in the UK, EU and US.

Applications

Key applications are discussed above. In summary, baobab fruit powder can easily be incorporated into many finished goods, for example: - Ready meals - Yoghurts and dairy - Smoothies and drinks - Peanut Butter, honey and spreads - Bakery and biscuits - Ice cream - Chocolate and confectionery

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