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Dragonfly AI is a predictive visual analytics platform that instantly and in real time show you what is drawing and retaining your customers attention in any environment.
About
Built on 10 years of cognitive research at Queen Mary University of London, the Dragonfly AI biological algorithm creates an instant heatmap of any environment. At 89% of the accuracy of a lab based eye tracking study, we can show you in real time when your customers attention will be draw. Whether walking around a store, navigating a website or reading promotional content we can instantly create heatmaps and metrics to identify: probability of perception, share of attention and local attention score. This technology enables you to map customer journeys, test and improve in minutes rather than days for: shopper marketing, visual merchandising, customer experience and accessibility requirements.
Key Benefits
We help to reduce cost in the content creation workflow (c.20%) We deliver increased conversion online and offline (x2) We increase customer engagement We have increased revenues (c.6%)
Applications
Retail - in-store, e-commerce FMCG - NPD product packaging, marketing, advertising Media & telco - VoD platforms, e-commerce, paper bill and correspondence design