Pro-Drive

About

Description of the Technology: Pro-Drive is a Customer Relations Management (CRM) technology that builds on the typical recommendation engine. Pro-Drive produces accurate, context-specific, user-specified, and real-time recommendations more specific to the consumer’s needs. Its querying feature allows customers to ask for recommendations directly. Features and Benefits: Pro-Drive is the traditional recommendation engine Multiple Dimensions - Pro-Drive supports multiple dimensions, which enable highly targeted, accurate, and profitable recommendations. Rich Profiles - Pro-Drive features rich profiles, which increase customer loyalty by treating the customer as a whole person, not a stereotype. Real-time OLAP (On-Line Analytical Processing) - Pro-Drive uses real-time OLAP, which allows immediate, accurate, real-time updated, and profitable recommendations. Flexible Querying - Pro-Drive supports flexible querying, which enables user-directed recommendations. Applications: Pro-Drive is applicable to all e-commerce industries, some of which include retail companies, e-finance, or nonprofit organizations. For example, in a retail website such as Amazon.com, Pro-Drive would recommend books that are of consumer interest based on their past preferences.