We increase product success rates through our accurate predictive consumer data. This means higher sales, lower waste, and better profits for retailers and manufacturers.
We combine Smartphone Technology, Behavioural Economics and Consumer Insight to produce the most accurate predictive consumer data available within the FMCG sector.
Our online platform allows our clients to get instant consumer feedback on their product ideas in the most scientific way possible. Using geo-location tools we get context-specific responses from consumers and display this data back to our clients on the platform. Using this data they can make scientific decisions about product development, rapidly iterating the products based on the feedback from consumers. It’s a self-service platform designed to be extremely cost-effective and accessible to anyone involved in bringing products to market.