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Eco-luxury dissolvable pouches for salon & at-home hair care — proven tech, IWSFG flushable, already commercialized in beauty.
About
BRAE has an opportunity to lead the next wave of eco-luxury innovation in professional hair care by adopting a dissolvable substrate technology that is already commercialized in beauty markets. This patented material has been proven in the U.S. and EU through applications such as Fig. 1 Beauty micellar wipes, makeup remover wipes, and medical adhesive remover wipes. Critically, it is not just “dissolvable” but meets the rigorous IWSFG flushability standard, giving BRAE the credibility to stand apart with a sustainability claim very few beauty brands can make.
Applied to hair care, this technology enables freshly activated treatments, premium at-home rituals, and eco-forward back-bar refill systems. Stylists can elevate the salon experience by dissolving sachets of keratin, collagen, or shine-boosting concentrates directly in front of clients. Consumers can bring the same ritual home through weekly single-dose luxury masks, while salons can dramatically reduce plastic waste with dissolvable shampoo and conditioner concentrates. Together, these formats extend BRAE’s reputation for professional-grade performance into a new space where luxury, sustainability, and innovation converge.
Key Benefits
1. Salon Clients (End Consumers in Salon)
- Fresher, more potent treatments: Powdered actives (keratin, collagen, amino acids) dissolved on the spot feel more premium and “freshly mixed,” enhancing the salon ritual.
- Luxury + eco story: Clients can enjoy indulgent treatments while feeling good about BRAE’s commitment to sustainability.
- Differentiation vs. competitors: The visible “activation moment” gives BRAE a point of difference over typical salon back-bar products.
2. At-Home Consumers
- Professional ritual at home: Single-dose sachets provide a self-care experience that feels professional, not mass-market.
- Convenience: No messy jars or guessing dosage — precise portion each time.
- Eco-conscious indulgence: Dissolvable pouches cut down on plastic packaging, reinforcing premium sustainability values.
3. Salon Owners / Stylists
- Storage & efficiency: Powdered sachets and refill pouches save space vs. bulky gallons or jars.
- Reduced waste: No half-used tubs or expired products; everything is single-dose and activated fresh.
- Sustainability credentials: BRAE can strengthen its salon partnerships by giving professionals an easy way to reduce their environmental footprint without compromising performance.
4. BRAE Brand Itself
- First-mover advantage: Be the first in pro haircare to use a commercialized, IWSFG flushable substrate.
- Premium eco positioning: Aligns BRAE with global trends of sustainability + luxury.
- Extendable platform: Once adopted, the dissolvable format can scale across treatments, masks, and back-bar systems.
Applications
Salon-Fresh Sachets
- Sachets could carry powdered actives (keratin, amino acids, proteins, antioxidants).
- Stylist dissolves pouch in water at the backbar bowl → instant fresh treatment.
- Actually strengthens the “fresh activation” ritual because water becomes part of the transformation.
At-Home Luxury Masks
- Instead of premixed creams, consumer dissolves pouch in warm water to create a treatment.
- Could also be positioned as a “mixologist” beauty ritual (similar to sheet masks that activate in water).
- Eco + luxury + ritual still work here.
Back-Bar Refill Packs
- Concentrated shampoo/conditioner powders could be packaged in larger dissolvable pouches.
- Add water at salon → refill bottles.
- Reinforces eco-sustainability story by cutting plastic and shipping weight (no water).