A Food & Beverage hybrid e-commerce marketplace providing access to consumers around the world to highly prized teas from India at affordable prices.
The Problem -
Accessibility: Small tea farmers do not have the means to reach out to the niche market in the world for high-quality tea from North East India.
Middleman: Some of these highly prized teas are being picked up by middlemen and sold in the niche market without any benefit accruing to the farmers/manufacturers.
Wage: This unorganized sector can’t afford to pay a better wage to tea workers and provide access to programs & services as their teas do not fetch a remunerative price in the status quo, making tea pickers vulnerable to human traffickers who promise better wages.
The Solution -
Portal Platform: A Food & Beverage hybrid e-commerce marketplace providing access to consumers around the world to highly prized teas from India at affordable prices.
Technology: Using technology as an enabler, producers consistently fetching a good price in the auction and organic small tea growers along with specialty tea manufacturers showcase their finest and freshest produce to consumers worldwide and fetch a remunerative price, as roles are minimized, affecting their payment capacity for better wage to tea workers and access to programs and services to tackle climate change and offer tea tourism.
Guidance: Guidance to producers will include the areas in scientific agricultural practice in tea cultivation, modern manufacturing process in the factory, matters related to Food Safety Standards Act 2006 and Tea Board of India directives on Plant Protection Code (PPC).
Freshest: Tea tastes best when it is freshest. Our customers taste the freshest teas as we utilize proven methods to keep our products fresh from the farm to table.
Safest: Our customers feel safe in using our products as we are registered with the US FDA
Wellness: Our products are rich in micronutrients validated by modern science.
Impact: When customers buy our products, they help disrupt human trafficking, tackle climate change and improve the health of tea workers.
TEAORB is a unique e-commerce venture as we can ship the finest and freshest teas within a short span of time since we are located at the source. The geographical advantage is a key factor in applying farm direct solutions. Moreover, the sale may be restricted to the domestic market as most farm products are regulated. Several tea websites both in India and overseas, are selling in the niche market without any benefit accruing to the farmers/manufacturers, hence, social consciousness is needed to apply the innovation and the technology can be applied to almost everything, evident from platforms like Amazon, Etsy, etc.