Register for free to
view the full innovation profile.
An app that uses AI to detect online risk and changes to wellbeing, offering in the moment advice and guidance and context-specific coping tools
About
Anxiety, stress, low self-esteem and demotivation are now commonplace and are a huge contributor to employee absences, poor performance and toxic company culture. The SafeToNet app has been designed to detect at the earliest stage, patterns of online risks, dark thoughts and decreased online wellbeing. It can be used in the family environment or easily adapted for the corporate environment. SafeToNet is a multi-language award winning application for mobile devices – both iOS and Android. It installs an intelligent keyboard that uses both AI and contextualisation to interpret sentiment in real-time as the user is typing. It works in UK English, German, Spanish and Catalan, with US English expected in Q1 2020. It is looking for risks such as cyber-bullying, sexting, abuse, aggression, along with dark thoughts. The dark thoughts relate to negative emotions such as anxiety, fear or depressive symptoms. The keyboard will communicate with the user, offering curated guidance and support depending on the content detected. Alongside the intelligent keyboard are wellbeing features that allows users to proactively identify and select their mood by way of a dynamic avatar that can be adjusted to diagnose and record how the user is feeling, their emotion. The SafeToNet ‘Emotions Diary’ enables users to write down their daily thoughts and feelings, facilitating healthy coping methods and self-clarity. Users also have access to a selection of curated mindfulness practices (audio and written) and guided breathing exercises. These features coupled with comprehensive advice and guidance resources equip both adults and children with the tools they need to self-manage and maintain their own personal wellness. Core to SafeToNet’s values is the fundamental respect for the user’s privacy so the actual content of messages will never be shared. Instead both the user and the parent/admin see a Safety/Wellbeing Indicator in the form of a dynamic circle on their profile. There are also insights that will show both “in the moment” and over time trends for online risk or prolonged periods of declining wellbeing. This will allow early intervention and prevention of a more serious problem by helping parents and employers to detect the signs sooner. Furthermore SafeToNet is a low cost scalable solution. It requires minimal set-up admin by either the corporate or the consumer.
Key Benefits
In the workplace SafeToNet can be rebranded to “SafeToWork” as we have trademarked this name. This will allow an administrator to install the app on all work devices and therefore deploy the AI and wellbeing technology across the company. B2B To corporates via Bupa: The app is designed to help corporates offer a solution to employees that can identify and flag online risks and reduced wellbeing at a very early stage thus offering real-time support and techniques to improve overall mental wellness. In essence it helps company’s care for their employees more quickly and accurately as they can take proactive supportive measures, as opposed to reacting to issues that may have longer term consequences. This will improve company culture as it will project a feeling that the company “cares”. At SafeToNet we talk about wrapping our arms around our customers… For each employee the app will offer wellbeing breathing and audio exercises and they will see the safety/wellbeing indicator along with the insights. They will also have access to the advice and guidance resource. This software is completely unique and does not exist in the workplace yet. It can easily be linked to Bupa Reward schemes if necessary. For the business it is designed for employees to feel that if they have mental wellbeing issues – their employers cares. Statistics show that many people feel that there is a stigma in admitting to having mental wellbeing issues and they are often left to fester. This is particularly true for men. B2B2(C) Direct to consumer (via Bupa) Benefits: • Online child safety and wellbeing tool for families that shows parents at a glance their children’s online risk/wellbeing indicator – Benefit early identification of issues • An intelligent keyboard for children that will filter high risk messages thus prevent aggressive, abusive and sexual messages from being sent in the first place - Benefit - prevention • Real-time detection of dark thoughts that offers children support and advice. Also linking to the parent’s safety/wellbeing indicator in order to flag issues and prevent problems. Benefit – Offering children solutions even if they feel they cannot talk to anyone. • A solution that respects children’s rights to privacy but one that also gives parents an indication of risk and/or dark thoughts at a time when tackling discussion about online safety with teenagers feel like another family battle – benefit improved family communication and harmony. • Advice and guidance to parents about how to approach delicate issues like sexting, self-harm, pornography and what to do to mitigate a situation as it happens Benefit – Reinforcing parent/child dynamic which is helpful to both practically and psychologically • Emotions Diary for children, the benefit of which is that it will allow them to articulate difficult feelings privately. • Insights to children on their messages, risks and mood patterns over time allowing them to join the dots on emerging issues or risks. • Wellbeing features for parents offering curated breathing and audio exercises along with help and advice of more in-depth support – Benefit -being a parent is often stressful and thankless so this offers a time-efficient private resource for the parents too.
Applications
SafeToNet is a B2B(2C). Our solution can be offered in the workplace as a family health and wellbeing benefit allowing employees the peace of mind that early detection of mental health issues relating from online risks will be flagged eg. Anxiety, low self-esteem. Using the keyboard that works across every app installed, as the data source. The wellbeing features and the keyboard can also be used by the parents along with the wellbeing breathing and audio exercises. SafeToNet is applicable to the consumer market for Bupa direct customers. It is a low-cost value add that will help detect risks and wellbeing issues as mentioned above. Another application for our service is the extremely valuable data that we gather. Data that shows trends in abuse/aggression along with themes of dark thoughts. For Bupa we could benchmark and track improvement trends for corporates and general consumers. We could show spikes by location/date/age/time of day…. We could demonstrate improved absenteeism via app usage which would validate this collaboration.