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SKUtrak® is a data management & analytics SaaS that empowers CPG manufacturers to collect, align, enrich, analyse and act on retail customer demand (EPOS, supply chain) data.
About
SKUtrak is the leading UK grocery supply chain / demand response analytics platform - in use by more than half of the world's Top 100 CPGs as well as national and regional suppliers to UK supermarkets. SKUtrak is production-proven in the UK and is now searching for applications in the rest of the world.
Key Benefits
SKUtrak customers benefit from:Improved retail customer relationships: by using retail customer data to sense demand, respond to that demand and shape future demand, SKUtrak customers create trusted trading relationships of long-term strategic value;Increased sales: through insight into demand patterns, and matching supply, SKUtrak customers improve availability at customer locations so that shoppers find the products and offers that they want;Reduced costs of service; by sensing and responding to demand, SKUtrak customers meet service levels and reduce waste, avoiding penalties and fines; and,Lower data management costs: SKUtrak automates data collection, verification, alignment, enrichment, (product) code matching and anomaly detection so that analysts and end-users spend their time analysing data and generating actionable insight, rather than wasting time sourcing, preparing and transforming data
Applications
SKUtrak currently operates in the UK grocery sector and is actively seeking to tackle challenges and opportunities with CPG/FMCG innovators across the globe. We work with any organisation that grows, manufacturers or otherwise supplies food, beverage, household and other products to grocers - from convenience stores to international supermarket chains.