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Surfancy - is a technology that creates sensitive to touches and gestures field between two scalable bars, to create the interface of user interaction with the computer.
About
Surfancy - is a technology, that creates sensitive to touches and gestures field between two scalable bars, resistance to sunlight, moisture and dust to create the interface of user interaction with the computer. The problem of increasing customer experience, differentiation from competitors and strengthening the image of solve various marketing activities and hardware and software solutions, for example, products Digital Signage, in particular - interactive kiosks, tables, electronic catalogs, digital posters, projection equipment with elements of entertainment clients. The Digital Signage products to create sensitive surfaces used technology based on capacitive tapes, infrared frames and video cameras that can not be scaled and used in outdoor conditions in daylight. Surfancy, as part of the product Digital Signage, fully meet the requirements of customers, both those who intend to run the project provides interactive communication to customers with their products and those that already have a significant number of displays installed in projects Digital Signage, but wish to introduce an element of interactivity, that just allows Surfancy. Innovative approach is that we use our own technology where others use either impossible or expensive. The hardware part of the solution - Surfancy, is a set of at least two meters long strips, which are built in infrared emitters and receivers. Realized it optoelectronic signal processing circuit, allows you to create sensory field concluded between the bars, the size of up to tens of square meters of arbitrarily increasing the distance between the bars. Calculation of the object's shadow components logged in touch region determines the coordinates with an accuracy up to 1 mm.The modular principle of the interaction of individual strips, allowing to increase their number, (connected ends to each other), which allows the sensor system to adapt to the specific needs of the customer. High resistance to ambient light is determined by the equipment used in the analysis of the shadow components (protected by RU patent principle of "shadow location"). High performance inherent in this technology, allows you to increase the update rate up to 50-100 measurements per second, extends the use of this solution. In Surfancy integrated USB and Bluetooth channels and management, which allows its connection with personal computers, tablets and smartphones. The device is the possibility of networking between similar sets by their time-slot synchronization. This allows you to create new types of advertising stands and interactive shopping windows, covering large areas, organizing the collection of "heat maps" and statistics of consumer preferences. The proposed technology has no analogues in the world, protected by three patents of the Russian Federation, and some international in the future. Proprietary software for PC and mobile devices allows you to control the content to display images, audio and video files by pressing a pre-configured in the area of sensory area. Shopkeepers deployment of interactive shop windows and shelves is enough to have just a computer and a monitor. The software supports simultaneous operation of multiple devices.
Key Benefits
Technological features of Surfancy possible to obtain a great advantage, because: - Surfancy steadily works in daylight; - The system consists of two bars, which can work at a distance of 0.5 to 8 meters (one device for various sizes - scalability) with a shift of 30 degrees to each other (not in parallel); - For outdoor use, it is possible to install the system behind the transparent glass; - Installation in adverse conditions, the system has a vandal-proof, moisture-proof housing; - Specialized versatile software allows you to manage content to interact with the display and get statistics on the tap. The value of these benefits indirectly confirmed interest in the technology from a number of manufacturers of interactive whiteboards, booths, tables, vending machines, Digital Signage suppliers, as well as the Samsung R&D Center.
Applications
Surfancy is a part of Digital Signage infrastructure market – management, delivery and distribution of content. Surfancy creates interactive surface and allows you to work with the information on the display, remotely from this surface, so we can indirectly tie to the number of displays sold in Russia for Digital Signage solutions in 2014, the sales volume has exceeded 4 million units, with a forecast growth of up to 11 million in 2016. According to a study DBCI Russia, the main consumers of Digital Signage products in 2014 were: Shopping centers - 29.3% Corporate segment - 14.6% Retail trade - 14.5% 73% of the projects for the installation of displays have not exceeded 50 units of which 34.2% of the projects ranging in size from 11 to 50 screens. US research firm MarketsandMarkets Analysis predicts growth in global Digital Signage market with 3.95 billion USD in 2011 to 13.2 billion in 2016. Growth rates are determined, production and sale of public screens. At the moment, the market Digital Signage is developed not as much as in Europe, this is due primarily to a certain information vacuum with respect to this technology and the geographical size of the country. In Moscow - technology is more or less known, in regions awareness is significantly lower. It identifies the key trends of the Russian market - the low level of penetration of Digital Signage. However, this factor suggests enormous potential for development. Coverage areas will increase the performance of the sector significantly. Also, there was a positive shift in the understanding of customers, began forming an opinion about the necessity of this technology for any retailer at the federal level.