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Our seal is a unique identifier for each unit, uncopyable, suitable for immediate verification with the consumer’s smartphone that opens one-2-one communications.
About
BlockTac is a leading European company commercializing authentication and anti-counterfeit solutions based on Blockchain technology. Our Blockchain certificates are sold to Fast-Moving Consumer Goods manufacturers (named “Digital Seals” in this case; currently mainly for Food & Beverages companies), idCards, professional and educational accreditations, artworks and medical records, perfume and cosmetics, fashion items, artworks, and luxury accessories and online voting. In short, it can be applied to any product where it is handy to verify authenticity and traceability. Consumers, using their mobile phones, may scan the QR code to check it against the product's unique and unfakeable identifier. This allows them to authenticate the product using Blockchain or submit a complaint if it turns out to be false.
Key Benefits
The design of our certificates and digital seals is especially useful to fight counterfeit and fraud and include additional features that help marketing and sales departments to...: - Show concern for the health and safety of consumers. - Launching campaigns to recover loyal customers. - Adjust prices and promotions based on current and reliable data. - Redirect spending toward more effective sales initiatives. - Support direct sales on digital channels. - Automate sales processes. - Listen to customers individually and personalize offers. - Act urgently to gain a competitive advantage. - Have flexible systems that respond fast to decision-making.
Applications
- Business intelligence solutions, customer needs mapping, customer profiling, and insight identification tools. - Marketing automation tools supporting micro-segmentation. - Monitoring tools for measuring the effectiveness of digital campaigns. - Digital consumer feedback: direct feedback on the products in a digital way.