VCode and skin protection

Brands can now reach and engage with their end users through VCode

Direct communication between WBA and all its skin care customers will enable you to get feedback on individual or group product feedback, as well as push new ideas and brand info.

About

VCode is a replacement for bar and QR codes, with a much faster response time and other benefits, such as multiple links available per code, and unlimited numbers of codes. As with other existing codes, it provides a link to URLs and specified information; unlike the others, the VCode can be programmed to provide multiple links depending on your choices - location, time, person and so on. It is secure and can be reprogrammed over time - it provides multi-usage over a product's lifetime, and can be used to communicate with any person or organisation interacting with that product, from factory through logistics and store, and through to the end user of the product. VCode has many applications, including marketing, security management, supply chain tracking, brand management and so on. In the context of WBA's application, the VCode can be applied to each skin care product. That code can be programmed so that WBA creates a different interaction, a different link, depending on who scans the code, where, when and using which device. Thus, there can be different supplier - customer engagement dependent on who they are, where they live, which WBA products are of interest and so on. The communication can be both push and pull. Furthermore, each time a code is scanned, that information appears instantly on WBA's VPlatform dashboard, and can be used both for immediate response and for data collection for future analysis.

Key Benefits

These are some of the benefits, which will apply in part or in whole, dependent on how they are used. Unlike bar codes and QR codes, VCodes are closed loop, allowing complete security. They are reprogrammable. The person scanning can be identified by time, location, interest etc). There are unlimited VCodes available. Each VCode can provide multiple links. Rules and permissions can be set to determine who can access what, where and when, and which piece of information they can access. VCodes can be used for cradle-to-grave manufacturing and supply chain monitoring, from factory through shipping to vendor, end user and even to recycling. VCodes can be read on the fly. They can be used for anti-counterfeiting and supply chain security. Dynamic content delivery is a given. API and SDK links / integration are available, and the content can be changed at will.

Applications

VCodes can be created on paper, on labels, cardboard, etched on metal, and even generated in a virtual world. They can thus be used in any location and attached to any material. They can be created in any size; some applications require extreme security, and VCodes can be as small as 100 microns in cross section. They can be scanned by any existing scanning system (requiring just a firmware upgrade) and equally by any smart device using the VCode app. When a VCode application is set up, as many VCodes as are required can be supplied, at zero cost. The charging only kicks in when a VCode is scanned. Each scan is registered on your dashboard, integrated within your system. On the dashboard, you get real time feedback about which device is being scanned, were and when and by whom. Equally you build up a database of all scanning activity, enabling you to create big data for future analysis. VCodes can be scanned with existing scanning devices, in commercial and logistic settings, but equally via a smart phone app (look for VCode app on both Apple and Android devices) which can be integrated within your own systems and apps via SDK and API links. Each VCode can be programmed with multiple links and multiple rules. If it is important to know where a particular skin care product is being scanned, that can be pre-programmed. If you need to know who is scanning the code, that can be programmed as well, so that only certain individuals are given access rights to whatever information that link will provide. You can learn where your products are, who bought them and you can then use the VCode for both push and pull messaging. VCodes do not hold information – they are secure links to the cloud where information can be captured, or where information can be sent back to the scanner. As an example, you could provide users with information about the product, perhaps including anti-allergenic information or other key information or stories you might wish to share; assuming there was a special event taking place at a store in a particular location (eg Birmingham) at a particular time (Saturday 4th). You could send that message to all end users within geographical reach of that event, and you could time limit the message to the week leading up to the date. Thereafter, the code could be reprogrammed to deliver the previous, or another message - your choice. The way in which VCodes can work is integratable within your own systems, and can be set up to match your specific requirements. With more information, we can jointly discuss and specify how to maximise your benefits from the use of VCodes.

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