Changing the way we connect, for the better

Revolutionising Tea

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How do Twinings get people who pause with a coffee mid afternoon, to choose Twinings as a way to feel more connected with the real world?

Summary

Background

At Twinings, for over 300 years, tea has been more than a passion. It’s a belief that drinks made using teas, plants, beans, fruits & botanicals in many shapes & forms, can be a positive change. They believe change is good, and are constantly innovating, pushing the boundaries of what their drinks can do for people, to enhance their physical & emotional wellbeing, changing their day for the better.

Challenge

Their question to solution providers is “How do Twinings get people who pause with a coffee mid afternoon, to choose Twinings as a way to feel more connected with the real world?"

Twinings are looking for ideas that change how people pause & connect, encouraging them to enjoy these positive experiences more often & get more from these moments of connection.

The solutions must look at improving or change one or all of the following:

  • Highly enjoyable & satisfying product experience – from where it’s from, how it’s made, the experience of drinking
  • Technological implementation (How teas, plants, beans, fruits & botanicals can be consumed in a different way)
  • Communication (How can Twinings communicate it’s offer in a compelling way)

What’s in it for you?

A successful collaboration could mean, for individuals, becoming part of the wider Twinings group, while for organisations, forming a potential partnership with one of the world’s most iconic brands to co-develop and co-launch the idea to market.

You will have the opportunity to showcase your innovation to a wide cross section of key Twinings stakeholders in May, 2020.

If you have or are developing solutions, or if you have expertise in the above, please click "Apply" to submit your solution/expertise to the Network.

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