Background
Electrocomponents plc is a global omni-channel provider of product and service solutions for designers, builders and maintainers of industrial equipment and operations. We stock more than 650,000 industrial and electronic products, sourced from over 2,500 leading suppliers, and provide a wide range of product and service solutions to over 1.2 million industrial customers. With operations in 32 countries, we trade through multiple channels and ship c. 60,000 parcels a day.
We support customers across the product life cycle, whether via innovation and technical support at the design phase, improving time to market and productivity at the build phase, or reducing purchasing costs and optimising inventory in the maintenance phase. We offer our customers tailored product and service propositions that are essential for the successful operation of their businesses and help them save time and money.
Electrocomponents plc is listed on the London Stock Exchange and in the year ended 31 March 2021 reported revenue of £2.0 billion. Electrocomponents plc has nine operating brands; RS Components, Allied Electronics & Automation, RS PRO, OKdo, DesignSpark, IESA, Synovos, Needlers and Liscombe.
Challenge
Electrocomponents are looking for innovators/experts who have ideas on how to increase customer loyalty across our APAC markets, particularly China.
In the Chinese market specifically our customer retention rate is low, with 50% of active customers being 1-2 time purchasers. We’re keen to change this to encourage a higher repeat-purchase rate.
We are looking for a system that will offer customers the ability to be rewarded based on their purchasing behaviour. Rewards could be discount codes, technology equipment, etc. They would need to be based on all customer purchases types (online, telephone, email, etc) and would therefore need to connect to our sales data, either automatically or manually, currently held in SAP ERP.
Customers would need to be able to visibly see the information related to their account via a self-serve approach, and it would need to be light-touch for our internal teams. This solution would initially need to be standalone from our purchasing websites with the ability to integrate at some point in the future.
Any solution would initially need to support tens of thousands of customers, but scalable into the millions.
We are not looking for an email marketing campaign, and solution would need to be online.
What's in it for you?
A successful collaboration will generate business for suitable submissions.
If you have or are developing solutions, or if you have expertise in the above, please click "Apply" to submit your solution/expertise to the Network.