Field of Expertise
Extended Reality (XR), Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR)
Expertise
Big Rock Creative (BRC) is a pioneering force in the metaverse, dedicated to crafting immersive and inclusive social experiences that transcend physical boundaries. Founded in 2020, BRC's mission is to channel the enchantment of events like Burning Man into virtual realms, fostering collaboration, uplifting artists, and delighting participants worldwide.
At the core of BRC's offerings is BRCvr, an official virtual Burning Man experience that emerged during the pandemic, uniting 90,000 users across 200 unique worlds and 1,400 events in just ten days. Big Rock Creative won the Producer’s Guild Award for Innovation, the Aurea Award for creativity, the No Proscenium award for Best VR experience of 2020, the Hermes' Platinum Award, the Auggie Award for Best Societal Impact of 2022 and the Global LiveWire Creative Innovators of the Year for 22/23 and most recently the Auggie for Best Indie Creator 2023, XR Women’s Trailblazer award, and named in the Top 50 Business & Marketing Visionaries by Adello magazine.
BRC's expertise extends beyond virtual festivals, as evidenced by collaborations with global brands like Microsoft, the United Nations, and T-Mobile for Business. Through XR technology, BRC facilitates meaningful engagement, reducing the need for physical travel while amplifying connections and collaboration.
Under the guidance of Athena, a veteran event producer with over 20 years of experience, BRC pioneers social impact initiatives like Breonna's Garden and Pride Has No Borders, earning recognition as a trailblazer in the XR industry. With a philosophy rooted in fostering creative collaboration, BRC shapes the future of large-scale gatherings and entertainment events in the metaverse.