Field of Expertise
I’m a Marketing Director and military veteran with extensive experience across sales strategy, brand development, and digital marketing within the facilities management and building technology sector. At Challis MS, I specialise in positioning technically advanced products — from antimicrobial showers to intelligent water management systems — in a way that resonates with real-world decision-makers. My background in the military instilled a focus on precision, accountability, and results, which now underpin everything I do in business. I’ve led the transformation of our marketing approach through targeted social media strategy, content creation, and data-led campaigns that drive genuine engagement and measurable sales growth. My expertise lies in bridging the gap between technical innovation and market understanding — crafting messages that not only inform but inspire action. I take pride in delivering campaigns that are strategic, authentic, and grounded in a clear sense of purpose.
Expertise
I’m a Marketing Director and military veteran with a results-driven mindset shaped by years of discipline, teamwork, and strategic precision. My time in the forces taught me the value of clear communication, adaptability, and decisive leadership — qualities that now define my approach to marketing and sales at Challis MS. I lead with focus and intent, ensuring every campaign has purpose, direction, and measurable impact. At Challis MS, I’ve developed and refined our social media strategy to strengthen brand visibility, drive meaningful engagement, and translate awareness into sales growth. I’m passionate about combining creativity with structure — using data, storytelling, and digital innovation to connect with customers and build lasting relationships. My military background gives me a unique edge: I see challenges as missions, teams as allies, and success as something earned through precision, planning, and persistence.