Field of Expertise
I’ve led brand, growth, and marketing strategy across PR, media, consumer, and global tech. Often, as the first senior marketer, I’m brought in to build structure, positioning, revenue impact, and scale.Starting in PR and publishing, I moved through agency advertising (GM, Mike’s Hard Lemonade US), then led marketing for CTV, YUM! Brands, Viacom, Global TV, and Nelvana. Over the last decade, I’ve scaled tech platforms globally with three successful exits, while building teams and delivering go-to-market strategy across brand, digital, content, CRM, and partnerships.I’ve brought this approach into different sectors and stages, helping companies clarify their brand, scale their marketing, and grow with intent.I hold a Master’s in Media Studies and bring a rare blend of storytelling, strategy, and commercial execution, with a growing focus on business development and growth leadership.Now working as a Fractional CMO and advisor, I help companies:• Reposition their brand• Build or uplevel marketing teams• Launch omnichannel GTM strategies that drive growth• Support digital transformation, driving commercial impactIf your business is evolving and needs strategic brand leadership that bridges vision and action, let’s connect.👉 Book a 30-minute intro call