Field of Expertise
Brand Experiences and Environmental Branding Designer - Idea Concept Designer
Expertise
Since my professional start, I am an architect by formal education and branding experience and retail environments designer, brand activation, events, and exhibitions, by developing successful branding projects for corporate companies at a regional level. My full dedication and a constant curiosity lead me to research trends and tangible innovation to develop strategic projects towards enhancing brand experiences, getting through all phases of the process, from client liaising to complete implementation project. Additionally, for the last 6 years, I research and focus on forming myself at inclusive design with the goal of developing and create accessible environments and experiences, following the aim to apply service design fundaments on spaces and installations design, either analogical or phygital. By studying neuroscience, sound, and digital technic, like interactivity, I believe it is possible to create a bold, holistic, and integral translation of senses for an open experience. Thanks to my strong motivation, it is why I study and participate in interdisciplinary projects by apply robotics, interactivity, and kinetics on ambients and installations to enhance the artistic or branding experience. I find extremely stimulating researching and designing with new technologies, as a proposal on architectural space, sound, and music, audiovisual and electronic art, trendy materials at digital fabrication, all together to create a whole new and differential experience, towards a sense enhancer. Prior experience includes working with Futurebrand, for several years, having 3 countries' experiences at the company as Buenos Aires, Mexico, and Chile. My position as an architect gave me to develop my skills and experience at adding value to corporate companies. From designing customer journeys, trend and innovation researcher, analogic and digital experiences, stores, VM and touchpoints, environmental guidelines and retail manuals, architecture and FF&E, as well as company headquarters.