Field of Expertise

Advertising, Media & Marketing

Expertise

The development of advertising procurement technology that facilitates easy and measurable planning and purchase of advertising across all media. The technology plan will automate a time consuming 18 step process to 5 steps. The results are increases of up to 30% in advertising return on Investment and 25% savings on time. The target user is an advertiser who is spending between €50k-€100k per annum on advertising and are suffering below average results.