Retail
Data-driven store management - an eye-opening opportunity!
Kaarina Päivinen
, Iiwari Tracking Solutions Oy
16 Sep, 2022
Field of Expertise
Strategy, Marketing, b2b, Content creation & production, visual design, copywriting
Expertise
I lead entities. I plan to implement the company’s strategy down to individual marketing measures. I have redesigned the company’s visual look, designed the communication and the way we talk about our services, designed and made digital advertising and websites. I have written and directed videos. I have designed the marketing strategy and measures in close collaboration with the sales and management teams, monitoring the effectiveness of the marketing and analyzing the successes. However, not everything has to be done alone, I have led an inspiring collaboration with several subcontractors.