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With a consumer-focused, behavioral approach, beyond classic research techniques, I help you take insights into the future.
About
As a behavioral neuroscience expert (PhD) in the application of neuropsychology, psychology and behavioral science, my focus in flavor and fragrance technologies and sensory and consumer research has led me to a long career in product development/innovation and consumer research design. I integrate applied consumer neuroscience and behavioral science tools and technologies with traditional market and consumer research methods used to measure consumer response.
Key Benefits
Using scientific knowledge to guide consumer understanding and product development, I help teams spanning R&D, marketing, insights, and sensory through training/education, workshops, and research guidance (project research design, implementation, and insights).
Applications
R&D product teamsSensory teamsInnovation teamsMarketing and Brand management teams