Food & Beverage
Applied Consumer Neuroscience
With a consumer-focused, behavioral approach, beyond classic research techniques, I help you take insights into the future.
Field of Expertise
Consumer Behavioral Neuroscientist ~ Behavioral Science Consultant ~ Speaker/Author/Advisor
Expertise
As a behavioral neuroscience expert (PhD) in the application of neuropsychology, psychology and behavioral science, my focus in flavor and fragrance technologies and sensory and consumer research has led me to a long career in product development/innovation and consumer research design. Experienced in both academic and industry environments, I work as a consultant, board member, and my full time gig of VP of Research & Innovation at HCD Research.