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We have developed a highly nutritious, vegan mushroom jerky prototype leveraging the natural umami properties of cultivated mushrooms
About
Madarch Cymru is a pioneering Welsh food innovation company specialising in highly nutritious, sustainable, vegan-based products. We focus on functional foods using mushrooms grown in optimised, eco-friendly conditions to naturally boost flavour, health, and well-being. Our work combines advanced cultivation techniques with culinary expertise to create products that meet the needs of the flexitarian and health-conscious consumer, supporting better nutrition while reducing environmental impact.
Key Benefits
- Natural Fortification: Rich in umami compounds and bioactives for enhanced flavour, gut health, immunity, and cognitive support.
- Reduced Sodium and Fat: Enables major sodium and saturated fat reductions in snack products without compromising taste.
- Consumer Recognition: Mushrooms are a trusted, plant-based ingredient recognised for their health benefits.
- Sustainability Leadership: Our growing methods have a low carbon footprint, helping brands meet Net Zero goals.
- Ready-to-Deploy: Our solution is near-commercial and adaptable across multiple snack categories.
Applications
Our target markets are major global snacking categories including biscuits, chocolate, chocobakery, gums, candies, and powdered beverages. We aim to support brands that want to improve their health credentials, reduce salt and fat, and meet growing consumer demand for sustainable, functional, and plant-based products. Our ingredient is particularly suited for flexitarian, vegan, health-conscious, and environmentally aware consumers.