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Revolutionising Tea

Changing the way the world sees tea

Twinings are looking at new ways to position tea to bring health & wellness and excitement to everyday tea users.

Network Summary

Background

At Twinings, tea is more than a passion, it’s a way of life and they want to share this love far and wide. Their mission is to bring everyday luxury to all. Whether that’s your morning cup of Earl Grey, or an aromatic fruit and herbal infusion, you’ll enjoy the constant quality that Twinings have delivered for over 307 years. 

Challenge

Twinings are looking at new ways to position tea to bring health & wellness and excitement to everyday tea users.

The solutions could include any or all of the following areas:

  • Flavour
  • Taste
  • Packaging
  • Marketing (Branding, Positioning, Channels etc)
  • Overall Customer Experience

What's in it for you?

A successful collaboration could mean, for individuals, becoming part of the wider Twinings group, while for organisations, forming a potential partnership with one of the world’s most iconic brands to co-develop and co-launch the idea to market.

These are global challenges and Twinings are willing to collaborate with both individuals/freelancers and other industry participants/universities etc. and solutions can be at any stage of development.

If you have or are developing solutions, or if you have expertise in the above, please click "Apply" to submit your solution/expertise to the Network.

Apply

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