Miller Genuine Draft

Help us redefine socialising, to be the brand of choice in modern social occasions.

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Miller Genuine Draft is looking for early-stage ideas which will help them re-define socialising, aiming to make their beer THE beer of modern socialising. 

Application Deadline
April 30th, 2021
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Summary

Background

We are a challenger brand fighting against the might of Heineken and Budweiser. We are drunk primarily in LATAM (Arg, Para, Chile), South Africa, Turkey, Hungry and Russia but with big plans to growth in Western Europe and Asia. Primarily we are drunk in mixed gender groups, aged

Challenge

Miller Genuine Draft is looking for early-stage ideas which will help them re-define socialising, aiming to make their beer THE beer of modern socialising. 

That is, where the

What's in it for you?

A successful collaboration could mean, for individuals, becoming part of the wider Molson Coors group, while for organisations, forming a partnership/joint venture to co-develop and co-launch the idea to market.

These are global challenges and Molson Coors are willing to collaborate with both individuals/freelancers and other industry participants/universities etc. and solutions can be at any stage of development.

If you have or are developing solutions, or if you have expertise in the above, please click "Apply" to submit your solution/expertise.