Background
Coca-Cola HBC operates a complex network of logistics and warehouse facilities, managing large volumes of products across multiple regions.
Warehouse operations face rising costs from labor, storage, and energy, alongside increasing adoption of automation and advanced technologies. Accurate benchmarking and market cost analyses are essential to identify inefficiencies, optimize processes, and maintain competitive performance. This Challenge seeks innovative solutions that leverage real-world data, market trends, and operational insights to improve Coca-Cola HBC’s logistics efficiency and cost management.
Challenge
We are seeking innovative solutions that will enable Coca-Cola HBC to benchmark operational costs and determine accurate market cost analysis. With rising labor, space, and energy costs, coupled with evolving market trends, companies need actionable insights to optimize warehouse efficiency and profitability.
Participants are expected to leverage real-world data, market trends, and cost structures to create models, analyses, or methodologies that highlight cost-saving opportunities and operational best practices.
Solutions need to be able to do one or more of the following:
1. Warehouse Cost Benchmark Report: A comprehensive benchmarking analysis comparing Coca-Cola HBC’s warehouse cost structure (labor, storage, energy, maintenance) with industry averages and market data.
2. Market Cost Model & Insights: A data-driven market-cost breakdown for key logistics activities (storage, handling)
3. Market Trend Integration Summary: A concise report linking warehouse cost trends to macroeconomic factors — including automation uptake, energy pricing, and labor market shifts
What's in it for you?
A successful collaboration could mean, for individuals, becoming part of the wider Coca-Cola HBC group, while for organisations, forming a potential partnership with one of the world’s most iconic brands to co-develop and co-launch the idea to market.
These are global challenges and Coca-Cola HBC are willing to collaborate with both individuals/freelancers and other industry participants/universities etc. and solutions can be at any stage of development.
If you have or are developing solutions, or if you have expertise in the above, please click "Apply" to submit your solution/expertise to the Network.