Game Changing Family Hospitality

Pouring happiness into lives

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Greene King is looking for new, innovative solutions to enable the easiest possible family dining experience. Help us help families remove stress as they juggle adults, kids, eating and drinking.

Application Deadline
September 25th, 2023
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We are the country’s leading pub company and brewer, running over 2,700 pubs, restaurants and hotels in towns, villages and city-centre high streets across England, Wales and Scotland.

It’s our rich heritage of more than 200 years that has taught us how to brew award-wining beer and operate pubs from our base in Bury St. Edmunds ever since the company was founded in 1799 by 19 year-old Benjamin Greene.

As a company, we pride ourselves on consistently offering exceptional value, service and quality to all our customers. This ethos is central to everything we do in our business: the products that we offer, the ales that we brew, the affordable prices that we charge, the team members who serve our customers and the atmosphere of our pubs, restaurants and hotels.


Greene King are looking at the future whilst focussing on delivering a great experience today. As part our future ambitions, looking at exploring ways we can enhance the experiences of our customers, whether they are celebrating a special occasion or just popping out to avoid cooking on that busy weeknight. 

For this challenge we are focussing on the family dynamics whilst eating out. The opportunity of escapism is key. Being able to relax, unwind and enjoy time together is at the heart of any family meal out. But it’s not always like that. Kids need entertaining, whilst parents often want to sit back and relax. Opportunities for entertaining kids through play or experiences means mum and dad can’t always sit back. Whether that’s because of the age of the kids, the open environment or any of the other many factors that get in the way.

So we’re on the look-out for new and improved ways to:

  • Engage kids through food, drink and play
  • Entertain kids at the table or in the venue
  • Allow parents to relax knowing the kids are happy and most importantly safe

We are particularly interested in solutions that are ready for market but all stages of development will be considered.

What's in it for you?

The opportunity to work in partnership with us as we look to improve the lives of families as they enjoy great hospitality across the UK.

We are looking to collaborate with both individuals and freelancers, other industry participants and universities… thought leadership and ready to market ideas.

Greene King will have an internal review of all applications once the Challenge has closed. Successful applicants will be contacted at this point.