Background
With more than 141,000 associates in 34 countries , we are the biggest bakery in the world! At Grupo Bimbo we are committed to work in a sustainable way for a better world and to generate economic development in 4 continents. We strive to improve the lifestyle of the communities where we have presence and to become good neighbors. We are investing in technology and innovation to reduce our environmental footprint.
Challenge
Startups bring new and disruptive technologies to solve a specific problem that entrepreneurs visualize in the industry. Through open innovation, Grupo Bimbo can adapt and get better products that are entirely focused on what the consumer wants, offering the best option with the best quality.
Grupo Bimbo are searching for innovations that in the areas of:
- Methods of sensory science and consumer testing
- Tools to help apply consumer data to products
- Preference Mapping- statistical models to predict preferences of our consumers and trends
Things Grupo Bimbo is NOT looking for:
- Traditional methods for consumer testing
- Technologies that don't include data analytics
These are global challenges and Grupo Bimbo are willing to collaborate with both individuals/freelancers and other industry participants/universities etc., and solutions can be at any stage of development
What's in it for you?
A successful collaboration could mean, for individuals, becoming part of the wider Grupo Bimbo group, while for organisations, forming a potential partnership with one of the world’s most iconic brands to co-develop and co-launch the idea to market.
Through Bimbo Ventures, Grupo Bimbo has created long-term partnerships, which come in different ways, ranging from early-stage investments to collaborations that seek to develop innovation.
. If you have or are developing solutions, or if you have expertise in the above, please click "Apply" to submit your solution/expertise to the Network.